OUR PHILOSOPHY
NATURAL
INGREDIENTS
100%
BALANCE
AND RESTORE
NOT TESTED
ON ANIMALS
Discover the Difference Nature Makes
Synthetic quick fixes often trade one skin problem for another—dryness, irritation, rebound oil. We go the opposite direction, formulating with botanicals, minerals, and bio‑actives close to the skin’s own chemistry. Cold‑pressed plant oils rich in linoleic acid mimic the natural sebum profile, easing congestion instead of stripping it. Witch‑hazel distillate, not harsh alcohol, tightens pores while leaving the lipid barrier intact. Antioxidant‑packed rosemary and aloe calm inflammation at the cellular level, so redness fades instead of flaring back up. Because these ingredients are familiar to your biology, they sink in, get to work, and rinse away clean—no mystery residues, no dependency cycle. The result isn’t just fewer blemishes; it’s a long‑term reset of your skin’s ecosystem that you can feel after a single week and see after a single bottle.
100%
Sustainability
Clear skin should never come at the planet’s expense. We scrutinize every stage of our supply chain, starting with regenerative farms that enrich soil, sequester carbon, and pay living wages to agricultural workers. Ingredients are cold‑processed or steam‑distilled to reduce energy usage by up to 40 % compared to conventional solvent extraction. All primary packaging is either endlessly recyclable glass or 70‑100 % post‑consumer‑recycled (PCR) plastic; our labels are printed with soy‑based inks, and shipping boxes use FSC‑certified kraft with dissolvable paper tape. Small‑batch production minimizes overstock landfill risk, and a take‑back program lets customers return empties for upcycling into new caps and droppers. We publish an annual sustainability report—kilowatt hours saved, water offset, and carbon footprint—because green claims mean nothing without receipts.
Never Tested
on Animals
Skin care designed for families shouldn’t borrow suffering from any species. From day one we pledged zero animal testing, opting instead for in‑silico safety modeling, cultured‑cell assays, and human volunteer panels overseen by dermatologists. Every raw ingredient must carry a cruelty‑free certification and traceable cruelty‑free history; suppliers sign legally binding agreements affirming compliance with EU, UK, and California regulations against animal testing. Our finished formulas undergo HRIPT (Human Repeat Insult Patch Tests) for irritancy and sensitization, and we openly share the results so you can see the numbers yourself. Joining the Leaping Bunny and PETA Beauty Without Bunnies programs isn’t a marketing checkbox—it’s our baseline moral stance. A product that harms animals on its way to your bathroom counter can never truly care for your skin, and we refuse to make that trade.